On 9th January 2007, at the MacWorld convention in San Francisco, Apple CEO Steve Jobs reveals the first iPhone to the public, initiating a sea change in the way we communicate. When the phone went on sale six months later, hundreds of people lined up at stores across the US to be the first to own this device. This would be repeated in subsequent years as new generations of the phone were released. This would herald the possibility that the once unique computer company is fast becoming just another trendy brand, as seen in MacHEADS.
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