MacHEADS : Apple Incorporation


    On 3 January 1977, Apple Computer Inc. is incorporated. Following the early success of the Macintosh PC in the 80s, the next decade would see its fortunes wan. By the end of the 90s, Steve Jobs was back as CEO and the rise of the Cult of Mac was in full force. MacHEADS offers a detailed examination of this ‘cult’, while exploring the possibility that the company is fast becoming just another trendy brand.